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DESIGNERS

Giorgio Armani

In the year 1934, the Italian city of Piacenza became the birthplace of Giorgio Armani, who would go on to become one of the most influential names in the field of Italian ready-to-wear design. It was in 1957 when he left the faculty of medicine at the University of Piacenza to begin working as a buyer for the La Rinascete chain in Milan that he first developed an interest in the fashion industry. In 1964, Giorgio Armani had a chance encounter with Nino Cerruti, the proprietor of the Italian men’s apparel manufacturer Hitman. Following a short time during which Cerruti observed Armani’s process for working with materials, he was tasked with fully reorganizing the business’s strategy around the production of garments. Six years were spent by Armani and Cerruti collaborating on the development of a simpler style of menswear that was suitable for mass production.
Armani’s encounter with Sergio Galeotti in the late 1960s marked the beginning of a collaboration that would last for a number of years. In 1973 Galeotti encouraged him to create a design studio in Milan, at 37 corso Venezia. This led to a period of extended cooperation, during which Armani worked as a freelance designer for a variety of fashion firms, including Allegri, Bagutta, Hilton, Sicons, Gib, Montedoro, and Tendresse. This contributed to Armani’s rise to prominence as a fashion icon. Following the fashion presentations that were held in the Sala Bianca of the Pitti Palace in Florence, the worldwide press was quick to recognize the significance of Armani’s work.
Armani was afforded the chance to create his signature style in novel ways as a direct result of the experience. He decided that he was now ready to focus all of his efforts on his own label, and so in 1975, he and his buddy Galeotti established Giorgio Armani Spa in Milan. In October of the same year, he showed his debut collection of men’s ready-to-wear for spring and summer 1976 under his own name. This collection was for spring and summer 1976. During the same season, he also designed a line of clothing for ladies.
Armani’s style evolution has been strongly linked to the transformation of modern society, and this connection serves as a unifying theme throughout the designer’s work. It resulted in the production of garments and accessories that sought to achieve a clean, uncomplicated style that went beyond trend and was intended to highlight the individuality of the person who wore it. When the designer debuted the first unstructured jackets for men in 1976, they were the culmination of years of expertise in production design, and they were unlined and unironed. These jackets were the result of the designer’s efforts to reduce labor costs and simplify the process of tailoring. However, by introducing them, Armani opened a third way in men’s clothing, an alternative to the traditional approach of English tailoring and the expectations associated with Italian made-to-measure clothing. This allowed Armani to realize an innovative synthesis between formal wear and loose, flexible sportswear. Armani is credited with revolutionizing the men’s clothing industry.
Armani provided men a new identity that rejected conventional professional distinctions and enabled them to show themselves as youthful, beautiful, and vaguely feminine with the development of the blazer worn as a pullover. This was made possible by Armani’s innovation of the blazer worn as a pullover.
Armani was referred to as the “first postmodern designer” by several Italian newspapers for his radically unstructured garments. Armani had simply made women’s wear more concise and modern while softening men’s wear. He transformed shifting social roles into a “Armani look,” which gave the casual look an authoritative air.
In 1982, he was given official acknowledgement of his success when he appeared on the cover of Time magazine. At the time, he was only the second fashion designer, after Christian Dior, to achieve this honor. Armani had liberated ladies from their restrictive suits by equipping them with pliable jackets that lacked collars and comfortable slacks to wear with them.

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